Tech Swarm

"Crowdsourcing is a term coined by Wired magazine writer Jeff Howe and editor Mark Robinson. It describes a business model akin to outsourcing. The difference is that instead of professional vendors, crowdsourcing relies upon unpaid or low-paid amateurs who use their spare time to create content, solve problems, even do corporate R & D. Crowds targeted for crowdsourcing include data companies, such as Jigsaw, garage scientists, amateur videographers, freelancers, photo enthusiasts, smart mobs and the electronic herd."
More info: http://en.wikipedia.org/wiki/Crowdsourcing